DIY Personal Branding Photography

Learn how to take better pictures for your business

This course is a practical guide on how you can take your own brand photographs in your own home or workspace.

Learn how to take better photos of yourself for your business in this course. You’ll come out with an understanding of portraiture as a way to share your brand values and connect with your audience on a more personal level. This course will provide the technical knowledge to help you to take good portraits of yourself, including the equipment you’ll need, composition rules and working with different types of light. You’ll also learn how to edit your images in a cohesive and consistent way to build your brand visuals.

"Being able to take your own pictures for your brand is invaluable - especially right now. I would highly recommend Elle's course for anyone who wants to take control of their brand image and become more visible."

Course Outline

Module 1: Branding & Course Tools

You know your business needs good photos, but you’re not sure if *you* actually need to be in those photos. Spoiler: you do. In this module, we’ll go through what it means to represent your brand, how to set boundaries, and getting comfortable with online visibility. 

Module 2: Preparation

Few good photos are taken without any thought. In this module, we’ll explore your brand style and begin to pull the pieces together to visually tell your brand story. From mood boards to what to wear to posing naturally, you’ll have what you need to step in front of the camera.

Module 3: Understanding Light

Understanding light is one of the most important aspects of photography. In this module, we’ll look at the different types of light and how they can completely change a photograph. 

Module 4: Taking the Picture

Whether you’re using a smartphone or a dslr/mirrorless camera, this module will walk you through, step-by-step, how to take the picture. We cover two different methods for both your smartphone or dslr/mirrorless to experiment with.

Module 5: Editing & Curating

Learn how to edit your own images to maintain brand consistency across all of your visuals. This module will provide an overview of editing in the free Lightroom Mobile App and give guidance on how to curate your final images for social media.

"As someone at the cusp of starting a new business this course helped to solidify my focus and provide clear guidelines to what was previously a foggy and terrifying path. I genuinely would not have been able to post any photos of myself without her guides, tools and inspiration/motivation provided from this course. Thanks Elle!"

Giving Back

Every quarter, I donate to charities I care about through my business. £10 from every course sold goes to charity.

This quarter’s nominated charity is Imkaan.

Imkaan is a UK-based, Black feminist organisation. They are the only national second-tier women’s organisation dedicated to addressing violence against Black and minoritised women and girls.

Scholarships

Scholarships are available to marginalised (particularly BME/PoC) individuals that need financial support to access this course. There are no applications necessary, just get in touch and let me know what you are able to afford. No one from a marginalised background will be turned away for lack of funds.

If you are white/white passing and would like to contribute funds towards BME/PoC scholarships, please get in touch.

the details

This is a self-paced online course.

  • Upon purchasing, you will receive immediate access to the course.
  • You do not have to complete modules in a sequential order, allowing you to focus on the parts relevant to you whether you’re learning with a smartphone or camera.
  • It costs £65.
  • I am donating £10 for every course sold to Imkaan.
  • You’ll have ongoing access to this course (for a year), so you can keep dipping in and out.

FAQ

Phone or Camera (DSLR or Mirrorless)

If using a smartphone, any will do. I personally have an iPhone, but I will be sharing some Apps for both IOS and Android.

I use a variety of Fujifilm mirrorless cameras, but you can use your favourite camera. This course doesn’t teach you explicitly how to use a manual camera as any camera will do.

Optional Equipment:

Tripod – as an alternative, you can set your phone or camera on a surface

Remote – inbuilt camera self-timers or a self timer app is a good alternative

Intervalometer – some cameras have an interval timer built in, but if yours does not then you might like to purchase an intervalometer that plugs into your dslr or mirrorless camera.

Lighting equipment – this course will focus on natural light but you can also experiment with a ring light or other continuous light source

Yes, my preset pack comes with the course and is available for you to download in Module 5.

In short, no. You don’t need to have any knowledge about photography in order to take this course. Beginners and amateurs are welcome.

This course will walk you through step-by-step the different aspects of photography that make a good photo and teach you how to put it together to create your own.

No. You can use a phone or any camera of choice on this course. If you’re using a dslr or mirrorless camera, this course assumes you have a basic understanding of how your camera functions.

No. This course does not teach you how to edit in Photoshop or Lightroom Desktop.

In this course, we use Lightroom Mobile to edit our photos. This app is free on both Android an iOS, all you need to do is create an account with Adobe when you download the app.

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Personalised Course Feedback

My inbox is open as an email consultancy service to you. Whether you need a confidence boost, detailed feedback, tech support, or a second pair of eyes on your edits, my inbox is available to you up to one month after your purchase. You can keep coming back with questions and feedback within that one month until you feel really good about the content that you’ve produced.

WHO AM I?

hi, i'm elle (l-e)

I thoroughly enjoy getting to the roots and understanding the why behind creatives, makers, small businesses, and yoga teachers. I love learning about their lives, passions, dreams and creating imagery that makes them feel confident and amazing. I’m constantly inspired by the people I photograph.
I created this online course to provide an accessible resource for creative entrepreneurs and small businesses to create imagery for their brand that they are proud to share.